LAGUNA BEACH COMPARATIVE MARKET ANALYSIS EXPLANATION

The following will guide you to determine fair market value for your property and help decide the proper listing strategy and pricing for your property

ACCORDING TO THE CALIFORNIA DEPARTMENT OF REAL ESTATE, FAIR MARKET VALUE IS DEFINED AS : The amount of money that would be paid for the property offered on the open market for a reasonable period of time with both buyer and seller knowing all the uses for the property with neither party being under pressure to buy or sell.

EFFECTS of OVER-PRICING

You lose the initial impact derived when your home first comes on the market. Consequently. It will take longer to sell your home.

You will generate fewer showings

Your property will help sell competing properties in your price range

You'll have less of a chance to sell your home close to your asking price

DON'T RISK LOSING PROSPECTIVE BUYERS BY IMPROPER PRICING. DON'T LOSE THE ADVANTAGE OF THE MAXIMUM EXPOSURE RECEIVED DURING THE FIRST THREE WEEKS

DETERMINING MARKET VALUE

We will inspect and evaluate the subject property thoroughly. The purpose is to estimate fair market value and obtain the highest sale price in the shortest time.

The value of your home can be influenced by the following:

PRICE
The price at which you are willing and ready to sell and an able buyer is willing and ready to pay.

TIME
A reasonable amount of time should be allocated to find a suitable purchaser

MARKET CONDITIONS
The market conditions are impacted by the number of homes for sale, number of buyers and available financing from lending institutions

According to the home purchase survey, Los Angeles Times Marketing Research 91% of Buyers live within a one hour driving distance of your home. 77% of Buyers move from within the community or from a neighboring community. 67% of Buyers refers to a newspaper in their home buying process. Over two thirds of all Buyers are first exposed to a property by a Broker.